BUS 620 Week 3 DQ 1 Branding Nordstrom
Branding Nordstrom. After reading the article Conservative Nordstrom to sell trendy Topshop fashions, respond to the following:
How does this partnership fit into Nordstroms current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?