176.
Pete’s Frootique (independent grocer in Halifax) has a piano player in the store, complimentary boxes of raisins, and even individual fresh-cut sunflowers. Because they want customers to have an enjoyable shopping experience, they are said to be engaged in:
A.
customer loyalty management.
B.
customer experience management.
C.
customer relationship management.
D.
market relationship management.
Figure 1-5
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177.
In Figure 1-5, letter “A” represents which stage in the life of market-oriented manufacturing firms?
A.
Sales era
B.
Production era
C.
Age of consumerism
D.
Marketing concept era
178.
In Figure 1-5, letter “B” represents which stage in the life of market-oriented manufacturing firms?
A.
Sales era
B.
Production era
C.
Age of consumerism
D.
Marketing concept era
179.
In Figure 1-5, letter “C” represents which stage in the life of market-oriented manufacturing firms?
A.
Sales era
B.
Production era
C.
Age of consumerism
D.
Marketing concept era
180.
In Figure 1-5, letter “D” represents which stage in the life of market-oriented manufacturing firms?
A.
Market orientation era
B.
Production era
C.
Age of consumerism
D.
Marketing concept era