1.0.1.
Like Running Room, today’s successful companies have one thing in common: they are strongly customer focused and heavily committed to marketing.
a
True
b
False
Difficulty:
1
QuestionID:
01-1-01
Page-Reference:
4
Skill:
Recall
1.0.2.
Not-for-profit organizations, such as universities, hospitals, and museums, do not need to use marketing.
a
True
b
False
Difficulty:
1
QuestionID:
01-1-02
Page-Reference:
5
Skill:
Recall
1.0.3.
Marketing is only selling and advertising.
a
True
b
False
Difficulty:
1
QuestionID:
01-1-03
Page-Reference:
5
Skill:
Recall
1.0.4.
Marketing is the process by which companies create value for all the shareholders in order to build strong relationships with them in return.
a
True
b
False
Difficulty:
2
QuestionID:
01-1-04
Page-Reference:
5
Skill:
Applied
1.0.5.
Human needs are shaped by culture and individual personality.
a
True
b
False
Difficulty:
2
QuestionID:
01-1-05
Page-Reference:
6
Skill:
Recall
1.0.6.
Human wants are states of felt deprivation.
a
True
b
False
Difficulty:
2
QuestionID:
01-1-06
Page-Reference:
6
Skill:
Recall
1.0.7.
When backed by buying power, needs become demands.
a
True
b
False
Difficulty:
2
QuestionID:
01-1-07
Page-Reference:
6
Skill:
Recall
1.0.8.
Market offerings are limited to physical products.
a
True
b
False
Difficulty:
2
QuestionID:
01-1-08
Page-Reference:
7
Skill:
Recall
1.0.9.
An experience such as a vacation can be defined as a market offering.
a
True
b
False
Difficulty:
2
QuestionID:
01-1-09
Page-Reference:
7
Skill:
Applied
1.0.10.
When sellers focus on existing wants and lose sight of underlying customer needs, they suffer from marketing myopia.
a
True
b
False
Difficulty:
3
QuestionID:
01-1-10
Page-Reference:
7
Skill:
Recall