Answers to MARKETING applicationS
1. You probably are quite familiar with Apple and its highly popular products. You may even own an iPad, iPhone, or iPod. Create a SWOT analysis for Apple. If you need additional information, feel free to visit the companys investor relations webpage at: .apple.com/”>http://investor.apple.com/. Here you will find annual reports, financial performance information, and other data that might help you with your SWOT analysis. When you are finished, find a partner and share your work. Do your SWOT analyses look similar, or are they very different? What did you not think about that your partner did?
2. Contact three local companies that appear to be successful (maybe they are expanding to new locationsor post financial data online that looks promising). Visit the companys website or contact a company manager to find the companys mission statement and/or organizational goals.Obtain as much information as possible about the mission statement and organizational goals. Discuss how the statement matches the criteria outlined in the text.
3. Assume you own a new, family-style restaurant that will open for business in the coming year.Formulate a long-term goal for the restaurant, and then develop short-term goals to help you achieve the long-term goal.