.0/msohtmlclip1/01/clip_image002.gif”>Unit 8 [209: Small Business Management]
Assignment Rubric
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Marketing Plan
This week you will finish your short marketing plan that you have been working towards in the last few weeks by addressing your promotion, advertising, and budget.
Address the Marketing sections below in a minimum of a 2-page Word document using APA format and citation style (include a title and reference page).
Promotion Section:Describe how you will promote your product based on your target market andplace (distribution) that you previously determined. How will your customers know what you are offering? Why will they choose you over your competitors? What are your core competencies? How will you build relationships with your customers?
Advertising Section:If you choose to advertise, how much will you spend on advertising? Do a littleresearch and determine the rates for what you want to use as your advertising media (for example, newspaper ads, TV ads, brochures, etc.)
Will you be doing any advertising that does not cost money? For example, will you join the local Rotary or do volunteer work? Will you talk about your business at your sons Little League games?
Will you drive a car with your business name on it? There are many ideas that are no or low cost. Which ones might you use?
Budget Section:Please list in table form how much you plan to spend on marketing over the next 3months. Be specific about what you will buy, and how much each form of advertising will cost over those 3 months. Describe how you will measure the success of each marketing effort. Be specific.
Using a Word document, insert your revised marketing concepts from last unit after reading your instructors feedback. Then add this weeks Assignment concerning promotion, advertising, and budget.
Submit the completed Assignment in APA format and citation style (plus a title and references page) to the Unit 8 Assignment Dropbox before the end of the unit.
Rubric
Unit 8 Assignment
Percent
Points
Points Earned
Comments
possible
possible
Content per Checklists
100%
50
Response provides correct and
.0/msohtmlclip1/01/clip_image002.gif”>Unit 8 [209: Small Business Management]
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complete information
demonstrating analysis and
critical thinking:
Promotion Section:Describes
promotion plan based on
company core competencies
and building customer
12
relationships. Describes why
the customer will chose their
product versus the competition.
Advertising:Describes
advertising both free and
budgeted and includes allotted
sum for each.
12
Budget:Shows budget for
marketing for next 3 months
12
and describes how success will
be measured.
Insertsmarketing concepts
4
from Unit 7 revised.
Subtotal:
40
Writing, spelling, grammar, and
20%
10
APA/Submits the minimum 2-
page paper, plus a title and
reference page.
Your Assignment Score:
50
.