For this assignment, use the same health care provider as in Assignment 1.
Write a four to six (4-6) page paper in which you:
1. Determine the key characteristics of the users of the products and/or services of the health care
provider you selected.
2. Analyze the competitive environment of the health care provider you selected and recommend a
course of action for strategic marketing success.
3. Determine which tools of the marketing mix available to health care providers would be most
effective for the health care provider you selected.
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