HTM 550 Week 4 DQ2
HTM 550 Week 4 DQ2
Co-branding, Branding, and Franchising a Collaboration Approach Please respond to the following:
Identify a hospitality franchise industry that is appropriate for co-branding. Establish two reasons a business in this industry is appropriate for co-branding.
Expound upon the prevalence of co-branding and speculate on how co-branding will be different 20 years from now. Consider international markets, cross industries, etc.
Evaluate co-branding methods to decide which one is the most effective. Explain your decision.