MKT 500 WK 8 Assignment 3 – Part C Your Marketing Plan
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the companys social media strategy, and information collected from Steps 6-7 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a six to seven (6-7) page paper in which you:
1. Develop the companys branding, pricing, and distribution strategy.
2. Provide the following marketing strategy information:
a. Classify the companys major competitors as inter- or intra-competitors. Categorize the competitors major strengths and weaknesses.
b. Develop the differentiation strategy in relation to the closest competitor.
c. Establish whether the companys intention is to be a leader or follower within the industry.
d. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the companys marketing strategy.
e. Discuss the marketing research tools that you used in your marketing strategy.