resent a marketing strategy, combining all of the elements from the previous weeks’ assignments as if you are presenting to the organizational leadership.
Create a 12- to 15-slide Microsoft® PowerPoint® presentation in which you include the following in addition to what is covered in the Week 3 & Week 4 assignments and Week 5 content:
Explain the decision-making process buyers work through to purchase your product or service.
Determine the influence of family members in your customers’ decision.
Determine how you can influence consumers at each stage.
How can you enhance your potential buyers’ shopping experience?
Analyze the role of culture and subculture on your consumers’ behavior.
Create a strategy to deal with post-purchase process.
Determine how customer satisfaction and service will be implemented.
Determine how evaluation and continuous consumer behavior will be addressed.
Develop criteria and a timetable for measuring the success of your proposed strategy.
Cite at least three outside references.
Format consistent with APA guidelines.
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