BUS 352 Week 3 – Discussion Questions
DQ 1 – Four P’s of Marketing
In a paragraph, relate B2B to the four Ps of marketing (product, price, placement, promotion). Then, describe a B2B exchange and identify how it demonstrates the four Ps. Prepare your response in 200 words and respond to two other learners.
DQ 2 – Knowledge Management
Read Case 6.1, EC Application Knowledge Management at Infosys Technologies. Identify the knowledge management cycle, found in exhibit 6.6, in this case, applying each entity such as create, capture, refine, etc. to the case and briefly explaining each one. Then, explore the broader question of how knowledge management is related to e-commerce. Prepare your response in 200 words and respond to two other learners.