BUS 433 (Ashford) – New Business Strategy
BUS 433 – Week 5
Week 5 DQ 1: Challenges to Industry Giants: In your lifetime, do you think companies such as Coke, McDonaldÂ’s, or Google will be overtaken by new, entrepreneurial companies? In a 200-250 word response, indicate why you selected your answer. Respond to at least two of your classmatesÂ’ postings.
Week 5 DQ 2: Industry Change: Select an industry. In a 250-300 word response, describe the strategic turning points that caused change in the industry. Identify and describe how one company within the industry successfully reacted to the need for change. Respond to at least two of your classmatesÂ’ postings.
Week 5 Final Paper:
Focus of the Final Paper
Imagine that you are the entrepreneur who has created a successful new venture. The venture is posed to expand domestically and internationally. In a 6-8 page paper, excluding title and reference pages, address the following:
1. Identify what strategic leadership skills are needed for your entrepreneurial venture to take it to the next growth level. How will you evaluate the leaders in your venture to determine if they have the strategic leadership skills needed?
2. In planning to take the entrepreneurial venture to another country, identify the challenges/problems the venture may face. What guidelines will you provide for managers to deal with the challenges/problems?
3. What is the current level of entrepreneurial activities in the United States? Overall, is the climate for entrepreneurship improving or worsening? Your evaluation will determine whether strategic moves will be made to expand the venture domestically.
4. As you work on your strategic plan for expansion, what kind of expansion model will you use: internal venturing, acquisitions, mergers, etc? What were the circumstances that influenced your choice?