Ashland IS346 exam 3

Information Systems 346 – Exam 3

Guidelines: Version 1

· 100 points total; each question is worth 20 points

· For each answer I expect minimum 200 words

· Times New Roman, 12 font, 1 inch margins

DO ANY FIVE

1. Describe and explain online travel services. What two major features differentiate this service from other major service industries?

2. Explain the relationship between Internet and Traditional Media? Would you classify it as “Cannibalization vs. complementary””, Justify your answer.

3. Under what conditions are auctions an appropriate channel for businesses to use to sell products and services? What factors should businesses take into consideration when deciding the type of auction to use?

4. What are major trends in Supply Chain Management?

5. Discuss the use of Social networks by businesses (such as Coke, Nike, Disney, Etc).

6. Explain three dimensions of media convergence?