Mars Inc. products range from candy like Mars bars and M&M’s to food like Uncle Ben’s rice and chewing gum Extra and Orbit. Its pet care brands already include Pedigree Dog Food.
The websites: .pedigree.com/”>www.pedigree.com,
.mars.com/global/index.aspx”>http://www.mars.com/global/index.aspx
Pedigree Dog Food:
1. Measure Brand Loyalty Elasticity of Pedigree Dog Food
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