BUS 620 Week 4 Assignment – Ad Compaign – Article Review
Ad Campaign. Review the article:
Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost.
In a 2-3 page paper, answer the following:
Is Mountain Dews advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.
Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why?
Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed