1. Companies today are successful when they combine the power of the information age with traditional business methods.
True False
2. Competitive intelligence is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making.
True False
3. The information age is the present time, during which infinite quantities of facts are widely available to anyone who can use a computer.
True False
4. Technology provides countless business opportunities, but can also lead to pitfalls and traps for a business.
True False
5. Top managers use social intelligence to define the future of the business, analyzing markets, industries, and economies to determine the strategic direction the company must follow to remain unprofitable.
True False
6. A variable is a business intelligence characteristic that stands for a value that cannot change over time.
True False
7. Companies update business strategies continuously as internal and external environments change.
True False
8. For an organization to succeed, every department or functional area must work independently to be most effective.
True False
9. Porter’s Five Forces Model outlines the process for a sales strategy.
True False
10. With the Five Forces Model, companies should watch the forces in the market. If the forces are strong, competition generally increases, and if the forces are weak, competition typically decreases.
True False