2-1 CHAPTER OPENER:BEN & JERRYS COMPREHENSION
Ben & Jerrys is founded on and dedicated to a sustainable corporate concept of linked prosperity. Its mission consists of three interrelated parts: Ben & Jerrys product mission is to make, distribute, and sell the finest quality all natural ice cream and euphoric concoctions with
a. milk obtained exclusively from large nationally certified dairies that use bovine growth hormone.
b. the intent of making modest profits without sacrificing high product quality standards.
c. ingredients that are all completely organic and are available only in Vermont to ensure freshness and contribute to the local economy.
d. a commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment.
e. ingredients that come exclusively from developed countries promoting Fair Trade practices.
2-2 CHAPTER OPENER:BEN & JERRYS COMPREHENSION
Ben & Jerrys is founded on and dedicated to a sustainable corporate concept of linked prosperity. Its mission consists of three interrelated parts: Ben & Jerrys social mission is to operate the company in a way that actively recognizes the central role that business plays in society by
a. promoting the quality concept through its commitment to making the finest ice cream.
b. giving its stakeholders the greatest possible input into company marketing decisions.
c. generating enough revenue to be a completely nonprofit organization.
d. donating 10% of its net profits to local charitable causes and an additional 5% to support producers that practice sustainable farming.
e. initiating innovative ways to improve the quality of life locally, nationally and internationally.
2-3 CHAPTER OPENER:BEN & JERRYS COMPREHENSION
Ben & Jerrys is founded on and dedicated to a sustainable corporate concept of linked prosperity. Its mission consists of three interrelated parts: Ben & Jerrys economic mission is to operate the company
a. with the goal of generating enough revenue to be a completely nonprofit organization.
b. on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees.
c. with the goal of making profits for selected charitable organizations such as Fair Trade.
d. with the goal of increasing market share not only in ice cream sales but also in its retail clothing and accessories merchandise lines.
e. with the goal of expanding into international markets by developing sustainable dairies for developing nations.
2-4 CHAPTER OPENER:BEN & JERRYS COMPREHENSION
In keeping with its business mission, Ben & Jerrys
a. created a childrens TV program with cat and mouse cartoon characters Ben and Jerry to teach about the importance of good nutrition and Fair Trade sustainable business practices.
b. offered to buy out any failing family-owned ice cream parlor and turn it into a ScoopShop franchise.
c. invested in research to create genetically engineered cows that will produce more hypoallergenic milk.
d. committed to buying its milk and cream from a dairy cooperative that guarantees the supplies are bovine growth hormone free.
e. donated free ice cream coupons to all children who get good grades in school.
2-5 CHAPTER OPENER:BEN & JERRYS COMPREHENSION
In keeping with its business mission, Ben & Jerrys
a. opened new franchises exclusively in pre-built structures in order to save natural resources.
b. invested in research to create genetically engineered cows that will produce more hypoallergenic milk.
c. believed that people should get their fair share of the pie and as a result practices Fair Trade-certified sourcing.
d. limited its advertising to online media to prevent paper waste and save the rainforests from deforestation.
e. will package its next line of bulk ice cream in glass containers that not only keep the ice cream colder but are recyclable as well.
2-6 CHAPTER OPENER:BEN & JERRYS COMPREHENSION
In keeping with its business mission, Ben & Jerrys has
a. created a childrens TV program with cat and mouse cartoon characters Ben and Jerry to teach them about the importance of good nutrition.
b. offered to buy out any failing family-owned ice cream parlor and turn it into a ScoopShop franchise.
c. invested in research to create genetically engineered cows that will produce more hypoallergenic milk.
d. donated free ice cream coupons to all children who get good grades in school.
e. become B-Corp certified to solve social and environmental problems.
2-7 CHAPTER OPENER:BEN & JERRYS COMPREHENSION
In keeping with its business mission, Ben & Jerrys has
a. developed new nut- and dairy-free alternatives for those with intolerance or allergy issues.
b. created social entrepreneurship programs to help nonprofit organizations give jobs to at-risk youth.
c. invested in research to create genetically engineered cows that will produce more hypoallergenic milk.
d. limited its advertising to nonprint media.
e. packaged its next line of bulk ice cream in glass containers that not only keep the ice cream colder, but are recyclable as well.
2-8 CHAPTER OPENER:BEN & JERRYS COMPREHENSION
Which of the following statements regarding Ben & Jerrys is MOST ACCURATE?
a. Ben & Jerrys is owned by Unilever, the market leader in the global ice cream industry.
b. Ben & Jerrys is a privately owned ice cream producer.
c. Ben & Jerrys prides itself on offering more ice cream flavors than its competitors.
d. Ben and Jerry are not real people; the names were a clever reference to Tom and Jerry cartoon characters in order to capitalize on childhood nostalgia.
e. Ben & Jerrys has only been in business for twenty years and is already the industry leader in premium ice cream.
2-9 ORGANIZATIONS KNOWLEDGE
A(n) __________ is a legal entity that consists of people who share a common mission.
a. department
b. organization
c. SBU
d. industry
e. market
2-10 ORGANIZATIONS KNOWLEDGE
In marketing, an organization refers to
a. a legal entity that consists of people who share a common mission.
b. a group of people united through contractual or corporate ownership.
c. a legal entity engaged in business activities solely with the intent of making a profit.
d. a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit.
e. a privately owned entity that serves its customers to earn a profit so that it can survive.