1. (TCO 1) Define the term e-commerce as described by your textbook. (Points : 10)
Question 2. 2. (TCO 2) The text describes three successful e-commerce value propositions; list any one of the three. (Points : 10)
Question 3. 3. (TCO 6) What is psychographic research? (Points : 10)
Question 4. 4. (TCO 3) What are two main purposes of marketing communications? (Points : 10)
Question 5. 5. (TCOs 1, 2) Explain how the Internet works. (Points : 30)
Question 6. 6. (TCO 4) Demonstrate how various e-strategies work in any common industry of your choosing. (Points : 30)
Question 7. 7. (TCO 5) Differentiate between traditional marketing and e-marketing. List an example of how you could utilize the differences of e-marketing. (Points : 30)
Question 8. 8. (TCOs 6, 8) Assemble a list of specific guidelines that ensures that you make a great first impression on your welcome page. (Points : 30)
Question 9. 9. (TCOs 2, 3, 4, 5, and 6) Compare and contrast the traditional business model with the e-commerce model. (Points : 80)