Financial Performance Measurement

Project Overview

Find two consecutive years of financial statements from a publicly-traded company. Conduct a financial analysis and calculate financial ratios.

Deliverable

You have two deliverables for this assignment:

Part 1: A financial statement analysis and statement of cash flows covering the following items:
Statement of cash flow from operating, investing, and financing activities
Income statement horizontal analysis
Balance sheet vertical analysis
Ratio calculations
Gross profit percentage
Merchandise inventory turnover
Accounts receivable turnover
Return on investment
Liquidity ratios
Activity ratios
Debt ratios
Profitability ratios
Market ratios

Part 2: A summary report discussing this company’s accounting cycle, including a paragraph stating why you value the business efficiencies created by solid accounting practices. Provide recommendations for future business activity based upon your assessment. Cite references from your library research to support your conclusions of the company’s performance based upon your analysis and financial ratio evaluations

NB. PLEASE DO IT ON TWO PAGES ONLY.