Kaplan Gb531 Unit 1 Assignment Trends

Unit 1 Assignment: Trends

Compose a 2–3 page paper (plus Cover page and References page and using APA formatting) explaining the trends discussed by Zinkhan (1994).

Assignment Requirements:
In your paper, discuss what trends have changed since this article was written.
What trends have remained?
What are some trends you predict will occur in advertising in the next 10 years?
Use additional research to support your assertions.

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