Unit 6 Assignments: PEZ & Learning Journal
Go to the PEZ website athttp://www.pez.com.
Learn about the company and its products.
Design a new advertising campaign to renew interest in the product. Consider all aspects of the marketing mix when designing your campaign.
Compose a 23 page paper (plus Cover page and References page and using APA formatting).
Directions for Submitting Your Written Assignment
Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment toUnit 6: Assignment Dropbox.
Unit 6 Learning Journal
In this weeks Journal, reflect on an advertising campaign that you feel was unethical and should never have been allowed to run. Do you believe all advertising campaigns should be reviewed by some sort of government agency before being allowed to run? Or should consumers be the ultimate review board, deciding if they dislike an ad campaign, they simply do not buy the product?
Requirements:Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this weeks lesson and to reflect how the unit pertains to you, personally, now and in your future career goals.