Question 1
The _____ is the method or medium by which communication travels from the source to the receiver.
channel
receiver
feedback mechanism
source
decoder
1 points
Question 2
The field of experience of the receiver most heavily influences which component of the communications process?
Encoding
Decoding
Message
Channel
Noise
1 points
Question 3
Television advertising is used most often to communicate with:
niche market segments.
industrial buying centers.
mass audiences.
resellers.
purchasing agents.
1 points
Question 4
Putting thoughts, ideas or information together in symbolic form is called:
encoding.
deciphering.
shaping.
flighting.
decoding.
1 points
Question 5
The encoding process leads to the development of:
a message.
noise.
a channel.
feedback.
a receiver.
1 points
Question 6
Nonpersonal channels of communication include:
newspapers, magazines, billboards, and salespeople.
salespeople, friends, relatives, and spokespeople.
reference groups, sales clerks, and telemarketers.
television, radio, newspapers, and magazines.
television, salespeople, and radio.
1 points
Question 7
Advertisements for Planter’s nuts describe the nuts as a delicious snack food for everyone. The television commercials show animals that eat nuts as part of their usual diet trying to convince humans to share their Planter’s nuts. Which of the following can be identified as a channel for this ad?
Television
Computer-generated animals
Increase in the sales of Planter’s nuts
The can of Planter’s nuts shown in the ad
The people in the ad
1 points
Question 8
The receiver’s set of reactions after seeing, hearing, or reading the message is known as a _____.
noise
code
source
feedback
response
1 points
Question 9
The _____ of communication is the person or organization that has information to share with another person or group of people.
essence
source
message
decoder
channel
1 points
Question 10
An ad by the Tennessee Department of Tourist Development encouraging people to choose the state of Tennessee for their vacation destination was published in Southern Living magazine. The ad shows various scenic pictures of Tennessee and includes the slogan, “Tennessee sounds good to me.” In this print ad, the source of the advertising message is:
the Tennessee Department of Tourist Development.
Southern Living magazine.
the people in the scenic pictures.
the slogan.
readers of the magazine.