Level of Detail: Only answer needed
Other Requirements: Marketing QUESTIONS
Question 1
The use of heavy advertising in the promotion mix is least likely to occur in which product life cycle stage?
Answer
Introduction
Decline
Maturity
Growth
Plateau
Question 2
Pioneer promotion is most likely to be used during the ____ stage of the product life cycle.
Answer
maturity
decline
growth
introduction
presentation
Question 3
Which of the following are personal informal exchanges of communication that customers share with one another about products, brands, and companies?
Answer
Guerilla communication
Word-of-mouth
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