2) The process of researching, creating, and refining a product or
service and distributing that product or service to targeted
customers is called ________.
A) advertising
B) marketing
C) public relations
D) All of the above.
E) None of the above.
4) Organizations such as PRSA and IABC have sought to promote
professionalism in public relations by ________.
A) requiring minimum competency tests for new practitioners
B) demanding an increase in practitioner minimum salaries
C) establishing voluntary accreditation programs
D) filing lawsuits against unethical practitioners
E) supporting government licensing of public relations
5) The execution phase of the public relations process is known
as ________.
A) planning
B) propaganda
C) evaluation
D) research
E) communication
6) According to a 2005 membership survey, the largest number
of PRSA members are employed by ________.
A) trade/professional organizations
B) the government or the military
C) public relations/advertising agencies
D) corporations
E) nonprofit organizations
10) Gap Incorporateds Social Responsibility Report ________.
A) was an effort to live up to the companys previously established corporate code of conduct
B) uncovered thousands of fair labor violations by its overseas suppliers
C) detailed the companys efforts to monitor the labor practices of its foreign vendors
D) All of the above.
E) None of the above.
11) When public relations practitioners seek to maintain or
improve relations with local special interest groups, they are
engaged in ________.
A) investor relations
B) community relations
C) employee relations
D) media relations
E) consumer relations
16) According to Professor David Dozier, persons who make policy
decisions and take responsibility for the success or failure of
public relations programs are known as public relations
________.
A) technicians
B) managers
C) specialists
D) professionals
E) practitioners
17) Which of the following statements is true?
A) Corporate communicators earn the lowest salaries in public
relations.
B) On average, public relations technicians earn more money
than public relations managers.
C) On average, women practitioners earn more than men
practitioners.
D) All of the above.
E) None of the above. Final Examination
20) The most important event in the development of U.S.
public relations is ________.
A) the Industrial Revolution
B) the Boston Tea Party
C) Crystallizing Public Opinion
D) the ratification of the Constitution and the Bill of Rights
E) the growth of public education
21) The Scopes Monkey Trial ________.
A) was a publicity stunt
B) focused on Darwins theory of evolution
C) was a historic clash between science and religion
D) All of the above.
E) None of the above.
23) Which of the following is not mentioned as one of the five
social trends that led to the development of modern public
relations?
A) the expansion of democracy
B) the growth of institutions
C) the growth of advocacy
D) the aging of the Baby Boom generation
E) the search for consensus
24) The First Amendment is important to public relations because
it ________.
A) guarantees the right to vote
B) created the concept of disclosure laws
C) included the Declaration of Principles
D) established the right to free expression
E) limits the amount of federal money that can be used to pay a publicity expert
25) Early publicity shops met with limited success because
________.
A) few understood what publicity was
B) they met stiff resistance from newspaper publishers
C) credibility was a problem
D) All of the above
E) None of the above
28) This was the first nationwide grassroots fund raising campaign
on behalf of medical research.
A) The Danny Thomas – St. Judes Childrens Hospital
Foundation
B) The Susan G. Komen Race for the Cure
C) The March of Dimes
D) The Great American Smoke-Out
E) The Jerry Lewis Muscular Dystrophy Association Labor Day Telethon
31) A group that can directly influence your organizations abilities
to achieve its goals is known as ________.
A) a secondary public
B) a primary public
C) a latent public
D) an intervening public
E) an aware public
32) The notion that organizations rely on resources that are held by
other groups is called ________.
A) external resource theory
B) resource dependency theory
C) coorientation
D) codependency theory
E) external reliance theory
34) Which of the following statements is/are true?
A) The number of federal government employees is rising.
B) Less than half of federal government employees a satisfied
with information they get from management.
C) A majority of federal government employees say they are
satisfied with their jobs.
D) All of the above are true.
E) All of the above are false.
46) According to the authors of your textbook, the notion that
public relations practitioners must choose between objectivity
and advocacy is ________.
A) a misleading ethics debate based upon a false premise
B) called the Potter Box
C) a necessary evil
D) rejected by all practitioners
E) an example of the veil of ignorance
47) Virtual organizations are a challenge to ethical behavior
because ________.
A) they dont really exist
B) participants may have differing values
C) they are multinational
D) they are illegal
E) none of the above
50) Ethical considerations play an especially important role in
________ step of the public relations process.
A) the research
B) the evaluation
C) the planning
D) every
E) the communication
52) Which of the following has/have been identified as among the
key components for evaluating relationships?
A) trust
B) communal relationship
C) Q rating
D) A and B
E) all of the above
54) The creation of the Policy Analysis Market (PAM) ________.
A) was criticized by many as a dumb idea
B) did not consider the reactions of key Senators
C) was based on successful scientific research
D) A and B
E) A and C
56) The Brookhaven National Laboratory decided to announce a
major discovery in nuclear physics ________.
A) at a news conference
B) at a congressional budget hearing
C) on television
D) at a scientific conference
E) in a news release
57) When someone tells you Weve always done things that way,
it is likely that person is following ________.
A) a logistical plan
B) a standing plan
C) a flexible plan
D) an ad hoc plan
E) a contingency plan
61) PIPP, POST, and TASC are acronyms associated with ________.
A) evaluative research
B) team building
C) a planning grid
D) goal setting
E) a situation analysis
69) At which stage of the writing process must one overcome what
is known as the euphoria of creation?
A) revision
B) evaluation
C) organization
D) research
E) credibility
71) A Georgetown University medical professor accused
pharmaceutical companies of ________.
A) misleading advertising of their products
B) encouraging professors to submit favorable ghostwritten journal articles
C) engaging in unethical public relations practices
D) A and C
E) B and C
74) Among the Internet issues that a practitioner should consider
is/are ________.
A) the Internet is a form of passive communication
B) an online generation gap
C) the accuracy of research
D) All of the above.
E) None of the above.
75) The growth of wireless digital communications technology will
make it possible for ________.
A) us to become more mobile, responsive, and cost-effective
B) Western industrialized nations to increase their economic advantage
C) developing nations to catch up with industrialized Western
nations
D) A and C
E) B and C
77) When deciding which medium to use to communicate, the
authors of your textbook remind you that ________.
A) new isnt always better
B) analog is better than digital
C) you should always go digital
D) the medium is the message
E) everyone is on the Internet
78) Most crises are ________.
A) unavoidable
B) time consuming
C) predictable
D) expensive
E) disastrous
82) Exxon Corporation CEO Lawrence G. Rawl ________.
A) won praise for his handling of the Alaskan oil spill in March 1989
B) rushed to the scene of the Alaskan oil spill in March 1989
C) waited a week before publicly commenting on the Alaskan oil spill in March 1989
D) A and C
E) All of the above.
84) A tactic in marketing public relations is ________.
A) billboards
B) advertising
C) blogs and interactive web sites
D) All of the above.
E) None of the above.
86) Humor columnist Dave Barrys comments on North Dakota and
South Dakota illustrate how ________.
A) advertising can be more powerful than public relations in
an IMC campaign
B) the concept of place can send marketing messages to
consumers
C) consumers cannot distinguish between closely related
products
D) names can send marketing messages to consumers
E) consumers will not travel far to acquire desired products
95) Which of the following is not a burden of proof in libel?
A) publication
B) damage
C) fault
D) defamation
E) blame
97) According to your textbook, the most successful efforts at
spreading democracy around the world have been those
________.
A) mindful of local traditions and values
B) based in good intentions
C) that strengthened the political process
D) based on embracing the values that made the United States a great nation
E) backed with substantial financial commitment