Strayer HTM550 Week 3 DQ1

HTM 550 Week 3 DQ1

HTM 550 Week 3 DQ1

“Marketing Process” Please respond to the following:

Discuss the problem with applying the strategic planning process to smaller businesses. Describe ways to resolve the issues you identified.

Using the steps in the marketing strategy model, modify the model in a way that reflects modern changes to commerce that has impacted franchising. Be sure to identify the element(s) you included