Using the Internet research Starbucks organizational culture and the key leadership and management traits used to execute the business strategy.
Write a four to five (4-5) page paper in which you:
Suggest the key elements of Starbucks organizational culture that contributes to its success in a global economy. Indicate managements role with creating and sustaining the organizational culture.
Assess the effectiveness of Starbucks management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Provide support for your rationale.