MGT 500 WK 7 Assignment 2 – Management at J.C. Penney Company, Inc.
Using the Internet research J. C. Penney Company, Inc. from its inception to current-day operations.
Write a five to six (5-6) page paper in which you:
Evaluate two (2) key changes in J.C. Penneys managements style from the companys inception to the current day. Indicate whether or not you believe the company is properly managed today. Provide support for your position.
Explain senior managements role in preparing the organization to shift from a catalog-based retailer to an Internet retailer. Provide evidence of whether the transition was seamless or problematic from a management perspective. Provide support for your rationale.
Evaluate managements decision to use celebrities as key merchandise vendors and spokespersons. Indicate the organizational impact of these decisions.