MKT 402 WK 4 Assignment 1 – Pricing Strategy
Imagine you have inherited a restaurant. The restaurant has been out of operation for a bit so this is a
blank slate for you to start a new career as a restaurateur and to open a new restaurant. Choose the type
of restaurant you want to have, upscale casual, café, super club, etc.
Write a six to eight (6-8) page paper in which you:
1. Create a statement describing the value your restaurant will bring your clientele.
2. Determine the pricing strategy that will benefit your restaurant the most. Explain why you chose
this strategy.
3. Choose a value communication strategy that you will use to attract potential customers and keep
customers coming back.