MKT 505 Assignment 1 – Global Business Today The Hofstede Study
Refer to Hofstede model in Chapter 4 of the Textbook and the Global Business Today Interaction, and complete this assignment.Note: the Global Business Today Interaction can be found in the online course shell.
Write a three to four (3-4) page paper in which you:
1. Create a problem statement for the client, Azure Sky Tea, based on the Hofstede model.
2. Classify possible combinations of countries for location of the Azure Sky Teas offices based on the Hofstede model. Include a discussion of the home countrys (U.S.) relative position on the Hofstede scales as compared to other countries.Note: Utilize the Hofsetede module to include all parameters (i.e., individualism, uncertainty, power distance, masculinity) for the classification.
3. Choose two (2) countries as potential locations for the Azure Sky Teas new international offices. Next, develop a set of specific recommendations for the company. In your recommendations:
a. Include the preliminary data that you gathered in the previous question.