MKT 505 Assignment 3 – Entry Plan into International Market
This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper.
Note: Do not use a company from a previous assignments or discussions.
Use the Internet or Strayer Library to research the following components of the global company that you have chosen:
· – Company Profile (History & Analysis)
· – Product(s)
· – Financial Status
· – Market Position
· – Analysis of current global operating environments
· – Integrated marketing communication (IMC) Strategy
· – Strengths and Weaknesses Analysis
· – Sustainable Competitive Advantage(s) enjoyed by the firm
· – Sources of funds for the project
· – Pro-Forma Balance Sheet & Income Statement for five (5) years
· – Cash-Flow Statement
Note: You may also use the following resource for your research:§Financial profiles for global companies:
1. Choose a country into which the company you selected may expand.
Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).
2. Develop a brief profile of the country that you have chosen. The summary should include:
a) Geographic and historical data regarding international business
b) Political and legal environment for conducting international business
c) Business customs and practices
d) Economic environment
e) Socio-economic analysis which should include the factors of concern (e.g., population characteristics, language, GDP, taxation, personal income, labor, industries, communication networks, imports / exports, and major trading partners countries).
Note:Refer the following resource to complete this criterion of the assignment:§A Basic Guide to Exporting Contents
§Business weeks Magazine covering Global Marketing
http://bx.businessweek.com/global-marketing/
3. Ascertain the possibility and feasibility of financial distribution, and marketing partnerships for the company within the chosen country. Your research should include: