Selecta real product or service from an existing organization. This is the basis for subsequent Learning Team assignments.
Writea 1,400- to 1,750 word paper in which you analyze the following:
Explain how learning and memory theories apply to developing a marketing strategy.
Determine the motivation process and techniques used to influence consumers of the product or service.
Describe consumer involvement and how that might help or hinder use of the product or service.
Identify consumer values and determine if they are congruent with organizational values.
Discuss the implications of your conclusion.
Cite the assigned reading and at least one outside reference.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Week 4
Demographics, Psychographics, and Attitudes
Writea 1,400- to 1,750-word paper in which you analyze the following:
Determine the demographic profile of your typical consumer.
Determine the psychographic profile of your typical consumer.
Determine if the typical consumer is your ideal consumer. Why or why not?
Explain how this profile demonstrates attitudes and beliefs that relate to your product or service.
Cite the assigned reading and at least one outside reference.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.